Ten Business English Expressions you should know
If you spend time in an office in an English speaking country, you will hear countless phrases in Business English. Here are ten Business English expressions that you should be using in the workplace.
Business English Idioms
At work, in the office, in presentations, in meeting rooms. Understanding the idioms, phrasal verbs and unique vocabulary that’s used in these professional contexts is so important to your professional life.
The office is where idioms and English expressions are used frequently by native speakers. It may even feel as if people only speak using idioms and slang words. There are many expressions in Business English and hopefully the ten expressions you will learn today will help you to communicate more effectively in the workplace.
Before we look at these phrases, how do you make sure that you are learning new business phrases in a way that you will be able to remember them and use them in the future?
Here are three tips for actually learning new business English expressions (and using them with effectiveness):
- Always try to learn new phrases in context, so try to take your vocabulary and phrases from authentic business materials (such as business articles and the Unique Business English Blog);
- Don’t forget to use active learning (learning through speaking and writing) as well as passive learning (learning through reading and listening);
- Review your new expressions frequently. You should try to use the word at least several times over several different days.
Here is an example of how to put these expressions into context. Build them into some sort of story such as this one:
I knew when I started my business that it would be a long shot to get it off the ground.
I began by trying to carve out a niche in an industry that is packed to the brim with big players.
At first it was difficult and I knew I had to find some ways to stand out from the pack, particularly with marketing.
My first idea went nowhere but my second idea took off immediately and I have never looked back.
My advice to anybody who wants to set up a business is to keep your eye on the prize.
10 Useful Business English expressions
A Long Shot
If you think of a long shot in basketball or football, it is an attempt on goal from a great distance. A long shot is therefore a metaphor for something that is difficult to achieve.
To get off the ground/Take off
The law of gravity states that everything should remain on the ground and it is very difficult to force and object upwards. Therefore, getting something off the ground means to start a business. Take off is a phrasal verb that means the same thing.
Carve out a Niche
Means to find a special market that you can control. Niche markets are very small and specific.
Some examples of niche markets are organic recipes for pregnant woman, life size teddy bear making courses, law services for single fathers, you get the idea.
For example, to succeed in a competitive world, you have to specialise on a part of it. Try to carve out a niche and be the best in that field.
A similar phrase to ‘carve out a niche’ is to corner the market. This means you control part of a particular market, which is easier to do in niche markets.
Packed to the Brim
A brim is the upper edge of a cup or bowl and if you fill it with liquid, it will go over the edge. If something is packed to the brim it is full to capacity and that's exactly what you need in your business with customers and clients (as long as you can deal with them all of course).
The big players are the big companies within your sector. In telecoms, that may be Vodafone and Orange. In the banking sector, big players are HSBC and Barclays.
Stand Out from the Pack
For any business to truly succeed, it needs to be different from everybody else in the marketplace. A synonym for pack is group (you can have a pack of wild animals and a pack of cards) but there are usually one or two parts of this pack which stand out.
Never Look Back
This means to not dwell in the past and regret things that have happened previously. You are positive and progress in business easily.
This is a phrasal verb which means to start or begin a project. In Business English, we can talk of setting up a business. For example, "He has set up a furniture business to take advantage of the popularity in bespoke furniture."
Keep Your Eye on the Prize
In order to maintain your focus, it is necessary to keep in mind why you have set up a business and why you have been trying to carve out a niche in this difficult industry. Have a goal in mind or keep an eye on the prize.
Unique Language Training is the best school of Business English in London and Online. For more information, email us or fill in the form on this page.